Case Studies

Problem

Over 60% of products were disapproved due to policy violations and missing GTIN data, limiting Shopping ad reach significantly

Solution

Conducted full feed audit, corrected GTIN and MPN data, resolved policy flags, and migrated to the Merchant API for reliable syncing.

Result

Product approval rate went from 38% to 97%. Impressions tripled within 3 weeks of relaunch.

Problem

High spend with low ROAS due to broad match keywords and disapproved product listings in Merchant Center.

Solution

Rebuilt campaign structure with exact/phrase match, fixed feed errors, and set up Performance Max with custom audience signals.

Result

ROAS jumped from 1.6x to 4.8x in 8 weeks. Monthly revenue grew by $11,200.

Problem

New store with zero ad history, poorly structured product feed, and no conversion tracking in place.

Solution

Built campaigns from scratch, set up full conversion tracking via Google Tag Manager, optimised product titles and images in the feed.

Result

Achieved 3.9x ROAS in the first 60 days and generated $22,400 in tracked revenue from cold start.

Problem

Previous agency left campaigns paused and disorganised. No remarketing, no brand campaigns, and attribution was completely broken.

Solution

Fixed attribution model, launched brand + competitor campaigns, and built a full-funnel strategy with awareness, consideration and retargeting layers.

Result

Revenue from paid search grew by 210% in 10 weeks. ROAS stabilised at 4.4x month on month.

Problem

Large product catalogue with thousands of SKUs causing feed chaos, wrong vehicle fitment data, duplicate listings, and wasted spend on low margin parts.

Solution

Cleaned and restructured the product feed with correct fitment attributes, segmented campaigns by margin tier, and set up Smart Bidding with target ROAS goals per category.

Result

ROAS improved from 2.1x to 5.3x. High margin parts category alone generated an additional $26,000/mo in revenue.

Problem

Niche audience with low search volume and high competition from large supermarkets, with no localised targeting or audience segmentation in place.

Solution

Built hyper-targeted campaigns around diaspora communities using location and in-market audience layering, optimised product titles with European brand names, and launched seasonal promotions tied to European holidays.

Result

Order volume increased by 175% in 12 weeks. Average order value rose by 22% through bundling strategies in the feed.